22nd International poster and graphic design festival of Chaumont
from 22 May to 5 June 2011
28 - 29 may
The next International Poster and Graphic Design Festival of Chaumont will run from 22 May to 5 June 2011. The fortnight will feature an extensive programme of events: student workshops, colloquia, a trade fair, guided tours, creative sessions for kids, concerts, award ceremonies, public interventions, and other festival-related activities.
On Saturday 21 May, Chaumont will be in festive mood to open the festival and welcome the graphic designers taking part in the competitions, exhibitions and workshops. The indoor Market Hall will host Planète Pub, an advertising-object market.
From 23-27 May, the young designers' projects at La Fabrique will be on show to the public, who can also view the results of the sessions run year-round with Chaumont residents. The presence of students attending workshops in Chaumont will generate a line-up of concerts and events open to all. The week will end with a trade fair, involving leading firms in the field of graphic design.
On the weekend of 28-29 May, the award ceremonies for the professional and student competitions will take place. The graphic publishing fair will open at the market hall; and at Collège St Saens, a local school, PixelFactory will exhibit their multimedia explorations. Colloquia, led by Thierry Chancogne and Catherine Guiral: Petite hantologie du graphisme (artistic direction officeabc). The second week will be devoted to guided tours of the exhibitions, which will then remain open all summer.
The programme of this 22nd edition gives a prime role to lettering, with a show at Les Silos of Italian firm Olivetti's commissions for its communications and typewriter fonts, and a show of work by American graphic designer Edward Fella, at Espace Bouchardon. Bordeaux-based studio GUsto will bring the town's shop windows to life with Spanish white chalk. Sacha Léopold and Charles Beauté will propose an exploration of graphic-design work conditioned by the constraints of various printing methods. And in public spaces, graphic designers and illustrators will play on the separation of silkscreen colours.
The judges of the “Students – All to Chaumont!” competition, which this year embraces all kinds of media, have decided to challenge students on the contemporary statuses of text: the theme is “Open Texts”. The international competition, whose judges are chaired by M/M(Paris), has also been revamped and is now also open to all forms of graphic design.
The festival team
Students – All to Chaumont !
22nd International Poster and Graphic Design Festival of Chaumont,
from 21 May to 05 June 2011
The Chaumont Festival team wanted to refresh the student competition, embracing the diverse media that feature in graphic-design output: publications, printed objects, video, interactive productions, etc.).
In light of this, the judges wanted to invite the students to think about an essential component of graphic design: writing.
Writing can put words to what images cannot explicitly say or convey. But this statement overlooks the role that the designer's choices can play in reading practices.
The same text, in different media and with specific page or screen layouts, will be read and appropriated differently.
As a result, there will be not one but multiple readings; not one reader, but readers.
Formatting text and choosing a medium therefore amount to devising reading scenarios.
And this is what the jury hopes to read, discover and test!
Entrants are free to choose their text, although it is best to avoid casually choosing a text – as if for some laying-out exercise. The text can be in English or French. Whether it is written for the occasion or borrowed, its title and source should be mentioned.
And now... Get 'texting'!
Saturday 28 and Sunday 29 May / Théâtre du Nouveau Relax
Thierry Chancogne, Catherine Guiral and Brice Domingues are coordinating the Festival symposium for the second year running. In 2010, they explored the idea of archives. This year, they return to investigate ‘the notion of spectres – what haunts the centre and the margins of graphic design’. The symposium set design is by officeabc.
Saturday 28 May, 2pm to 5pm
- 13h, screening, Hocus Pocus: Design Thrilling Stories, Alexandra Midal
- 14h15, presentation, Le Concile d’Amour, Philippe Millot
- 14h40, presentation, Slavs and Tatars, Boy Vereecken
- 15h05, interlude, Thomas Mailaender
- 15h10, presentation, Bibliothèques, Alexandru Balgiu & Fabrice Mabime
- 15h35, Screening, Labyrinthe, Marie Lusa
- 16h, presentation, Jet7, Elisabeth Chamontin
- 16h25, interlude, Thomas Mailaender
- 16h30, interview, Ed Fella avec Michel Aphesbero
Sunday 29 May, 10am to 12 noon
- 10h, presentation, Fantômes à l’œuvre, Marcelline Delbecq
- 10h25, presentation, La figure de l’auteur, Stephen Knott
- 10h50, interlude, Thomas Mailaender
- 10h55, presentation, enseigner à l’ArteZ, Thomas Buxó
- 11h20, presentation, Taip, Christos Lialios
- 11h45, screening, Hocus Pocus: Design Thrilling Stories, Alexandra Midal
Saturday and sunday
In the Nouveau Relax entrance
Bookshop: Yannick Bouillis
Furniture: David Enon
Outside the Nouveau Relax
Installation: Alaric Garnier
Samedi 28 mai, 21h30 — 2h00
Soirée organisée par Patrick Lallemand et Sacha Léopold
Samedi 28 mai, 21h30 —2h00
21h30 — 22h30
DJ: Alain Rodriguez
VJ: Sabot version main droite
22h40 — 23h40
DJ: Paulus P
VJ: Kévin B
23h50 — 00h50
DJ: Rework (live)
VJ: Sabot version main gauche
1h00 — 2h00
DJ: Guerre éclair (Freddy Poggo, Patrick Lallemand)
VJ: Sabots versions main droite et main gauche
Founded in parallel to the Festival, the International Competition has enabled a large collection of contemporary posters to be amassed over the years. This competition strives to reflect the reality of the discipline, by identifying high-quality creations and showing them to the public. To extend its scope to all the media now concerned by graphic design, the International Competition is bringing down the barriers for the first time this year, and reaching beyond posters.
We invite participants to make submissions that reflect all the media they work in: posters, pages, identity, signs, systems, screens and objects. The judging panel will scope each category and allocate the entries.
Chaired by M/M (Paris), the panel will no longer consist solely of graphic designers, who will be joined this year by product designers, architects, clients, etc. The panel will award a first prize covering all categories; mentions in each category; and an Icograda Excellence Award to a participating graphic designer, in recognition of outstanding achievement.
The prize ceremony will be held on Saturday 28 May at 5pm.
The selected entries will be exhibited at Les Subsistances warehouse from Saturday 21 May.
2011 International Competition winners
Jury panel: M/M (Paris) Mathias Augustyniak et Michael Amzalag (chairman), Fanette Mellier, Xavier Antin, Olympia Le-Tan, Didier Lestrade and Daniel Mason.
Texts available for download
Étienne Hervy’s letter addressed to Mathias Augustyniak and Michaël Amzalag after the jury’s deliberation.
Excerpts from the letter “A Poster Competition is not a Horse Show”, Mathias Augustyniak.
In the 2011 International Poster and Graphic Design Festival of Chaumont’s catalogue.
The prize awarded by the jury went to Cornel Windlin and Gregor Huber for the Schauspielhaus Zürich communication, seasons 2009-2010 and 2010-2011.
Season 09-10 poster
Season 10-11 poster
Foldout posters monthly agenda, december 2009
Program 10-11 cover
Each jury member awarded a poster.
« Blood in, Blood out »
Series of 5 posters
Prize awarded by Didier Lestrade
« Théorie des quatre mouvements », Charles Fourier
Prize awarded by Mathias Augustyniak and Xavier Antin
Edwin Vollebergh (Studio Boot)
« Als het leven geen zin heeft dan maakt het maar zin »
(When life as no meaning, then it’s logical)
Prize awarded by Olympia Le-Tan
« Arrows »
Prize awarded by Michaël Amzalag
« Le Geai »
Prize awarded by Fanette Mellier
« Kushiro ballet academy concert »
Prize awarded by Daniel Mason
The “French Posters” selection is in its second year. In 2010, this
programme applied only to posters entered in the Festival’s international
competition. The 2011 rules allowed the judging panel to include any
work, irrespective of entry in the international competition. The judges
now have more of a curatorial role. The relevance of the “French Posters”
selection should be gauged not with regard to what is submitted to
Chaumont, but rather to the reality of graphic design in France. For
this reason, the judges are stakeholders in the discipline – practitioners
and observers – who are able to identify transformations and quality
hotspots, and they explored this year’s significant developments in our
graphic landscape. In order to give visibility both to French graphic
creativity and to quality commissioning, the selection rewards designers
and their clients.
Why this national denominator? We wish to provide information about
the country’s graphic output – not an overview, but creative hotspots
and notable commissions. Bestowing this distinction yearly, as part
of the Festival, will give the programme a density enabling in-depth
observation of French graphic design.
After being shown at the Chaumont Festival, these posters will tour
French and foreign venues that may or may not be devoted to graphic
design. This initiative aims to enlighten the public about the specific
characteristics of graphic design as an applied art; the mechanics
of commissioning; and how a poster actually interacts with its context.
Producing a travelling exhibition will promote recognition of graphic
design and add value to its contribution to France’s cultural heritage.
The tour will stop in Biel/Bienne, Algiers and New York, and
be accompanied by a booklet documenting the selected works.
The 2011 selection distinguishes 13 posters with real graphic diversity.
Jury panel: Nawal Bakouri, Thomas Couderc, Étienne Hervy, Émilie Lamy, Sandrine Maillet and Anne-Marie Sauvage.
The graphic designers are awarded as wall as the clients.
Atelier Graphique Malte Martin
Théâtre 71, scène nationale de Malakoff
Festival mondial des arts nègres
Annette Lenz et Vincent Perrottet
La Filature, scène nationale de Mulhouse
Monangambeee, de Sarah Maldoror (1969)
pour l’artiste Mathieu K. Abonnenc
Atelier de création graphique
Pierre Bernard et Sacha Léopold
Manifestation nationale pour le droit à l’avortement
et la lutte contre le démantèlement de l’hôpital public
pour l’ANCIC, la CADAC, et le planning familial
La Criée, centre d’art comtemporain
Le Lieu du design
Festival d’improvisation « Spontanéous »
« Points on a Line », de Sarah Morris
Atelier Formes Vives, Adrien Zammit et Nicolas Filloque
Ville de Bobigny, pour la promotion et la défense des services publics
Antidote, la Galerie des Galeries
Théâtre Dijon Bourgogne, centre dramatique national
Sunday 22 May
9.30am to 6pm
Since 2010, Franck Chevrier and Gérard Desprez have held a market of vintage advertising objects during the Festival. Nearly 50 exhibitors will be selling enamel signs, posters, and all kinds of items designed to promote a product or brand.
9th Graphic Publishing Fair
Saturday 28 and Sunday 29 May
9.30am to 8pm
Venue to be confirmed
Non-profit body “Oh ? et des Bah !” has invited about 30 independent publishers – often graphic designers themselves, brought together by the pleasure of self-publishing and a love for printed objects. A range of items – fanzines, books, screenprints, and more – will be on sale.
Pixel Factory 2.11
Saturday 28 and Sunday 29 May
9.30am to 8pm
Staged by non-profit body Pixxing, the third edition of PixelFactory 2.11 plays host to graphic designers, ‘programming creatives’ and students who share a desire to operate in and explore the digital realm. For more: http://pixel-factory.lyceecdg52.com/
The International Poster and Graphic Design Festival of Chaumont is providing “carte blanche” exhibition spaces of about 25 m².These will be allocated, after assessment of applications, to 10 professional individuals or teams.
The spaces are located in the former printshop of the Tisza packaging-textiles factory, which is still operating.The festival will give each selected project €1,500 of funding as well as logistics and com- munications support.
To take part, please send the following by 04 April 2011:
— a letter of intent describing your
— a list of the resources needed to
— your credentials (clients, activities,
— a properly completed application
form and a signed copy of the rules.
Guus Gibjen, Vera Verberne, David Paans (GVD)
« 1. Allow events to change you.
2. Forget about good.
3. Process is more important than outcome.
4. Love your experiments. »
These are the first four of 43 statements in Bruce Mau’s Incomplete Manifesto
for Growth, written in 1998.
Fifty freshly graduated designers from the Netherlands reinterpreted thèse statements and transformed them into Ongoing. Ongoing is initiated by GVD (Guus Gijben, Vera Verberne and David Paans). Against all expectations, this is NOT a design studio but a collaboration to challenge themselves and other designers. Ongoing was first presented at the Graphic Design Festival Breda (GDFB) in 2010.
Enlight the World
Vincent Godeau, Vincent Broquaire, Arnaud Finix
The room is in darkness. Lightscapes and miniature worlds move across the walls. The landscape drawn by the artists evokes the creation and evolution of our world.
On the programme: improbable prehistoric monsters, the extinction of dinosaurs, then the Middle Ages with its castles and untamed hills teeming with animals. To finish, the futuristic city and flying saucers. Facing this installation is a studio for the public. Anyone can author a scene, and then the exhibition enters a state of perpetual evolution. Make films – the light is in your hands. A miniature film-making studio is at your disposal. Draw and cut out shapes, and then project them on the wall. Play with shadows and colours, to invent your own landscape.
The Ship Boy
Jérémy Joncheray, Thomas Oudin, Roseline Cunin, Arnaud Wink
The ‘Ship’s Boy’ project is about appropriating the international code of maritime signals. How can this code – which is normally used in specific, and often emergency, situations be interpreted by an audience who have a perspective on the sectors of graphic design? Will the signals be respected right down to the last colour? Will the proposed grid yield new signals? To try to answer these questions, we invite you to experience a maritime ‘immersion’, during which you can write your own call for help, using a grid. This area, devised to illustrate the growing number of water-related disasters, is a general call for help that undergoes a mise en abîme by a code that tries to control this element.
This project is a translation of the financial crisis in Greece. Romain Albertini has created
a monotype typeface of Cyrillic inspiration that can be read and understood by all; and a card game with slogans that refer to money. A ‘Greek’ graphic world thus takes shape. Each card has a double, because the crisis has a before and after. In economics as in games, players can win or lose everything with equal speed.
Towards a Poetic Morphology
Floriane Pic, Joris Lipsh
‘Towards a Poetic Morphology’ is an installation that invites the text to shed its intrinsic meaning so that its form and space-staging gain the upper hand and it becomes a malleable landscape whose typographic veil camouflages many interpretations and a new visual language.
« Two trees stand in the snow,
tired of the light, the sky
heads home – nothing nearby
where the gloom makes its abode.
And behind the trees,
houses tower in the dark.
Now you hear someone speak,
the dogs begin to bark
The round, beloved moonlight
lamp appears in the house.
When again the light goes out
A gaping wound remains in sight.
What a small life to know
and much nothingness nearby.
Tired of the light, the sky
has given everything to the snow.
The two trees dance with grace,
bend their heads and nod.
Clouds race across the sod
of the world’s silent face. »
Oppressive Light, Robert Walser
Sorry Chaumont !
Marie Saarbach, Clémence Michon
The nerve centre of our project is Chaumont-sur-Marne: a former Merovingian royal residence built on Mont Chauve, the setting for the tragic story of a fratricidal princess in the 13th century, and a town where one can readily receive forgiveness if 24 June falls on a Sunday. It is masked by an impressive viaduct and served by a regional express train line. Chaumont’s folklore is rich indeed, and there is no question of providing a full survey here (sorry!). Rather, we will travel along the timeline from the 10th century to the present day, pausing whenever an anecdote, word or image takes our fancy. Our non-exhaustive discoveries have yielded four posters: four stops in ‘our’ history of Chaumont. During our residency the week before the exhibition opens, we will revisit these printed media, which will then become a forum for dialogue with Festival-goers.
The Noise of Ideas / Map of a Creative Process
Boris Igelman, Delphine Cordier, Jérémy Vey
In ‘The Noise of Ideas / Map of a Creative Process’, we explore the idea under construction, we dissect creation, and we navigate through the heart of a process.
Our goals? Render tangible the progression between mind, heart and hand, prior to the result. Question our practice. Seek detachment. Gain awareness of the process, the better to experiment with it.
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Romuald Roudier, Clémentine Berry, Thomas Weil
Venue: La Fabrique (Tisza Textil packaging factory)
Our first intervention was to locate a second, beyond-the-venue space of the same size as our exhibition space at La Fabrique. We soon decided to occupy an inaccessible wing of the Tisza factory, measure out 25m2 and demarcate it. Although our project could hardly render in exhaustive detail the activity of men and machines, it might borrow its forms, workings and vocabulary. Presented here in lifesize scale are the main steps in manufacturing a polypropylene canvas bag. Somewhere in the spectrum between minimalism and overload, graphic productions function like intercessors or time travellers. They are truncated reflections of an industrialised microcosm on the verge of extinction.
This project centres on the link between ‘expressive matter’ (ink and paper) and print production methods. Starting with eight papers (matt white, textured white, beige, grey, black, magenta and yellow), Julie Regazzacci created and printed several posters, each in a different colour: yellow, cyan, magenta or black. The use of primary colours directly references the colorimetric standards of printing, particularly offset. The overlaying of a flat area of ink creates new and sometimes unexpected colours, depending on the original shade of the paper.
François Chay, Léo Chéron
We want to explore multimedia’s place in the poster festival through two ideas: space and time. Posters and books are linked to defined spaces: the paper’s dimensions, and the reading location. Multimedia connects ideas and people that are not necessarily close together. Print items can be collected; but websites, YouTube videos, tweets, etc. are harder to collect. The perception of the cube – a finite space – is blurred by LEDs that can make letters appear. The 3D structure becomes a 2D reading area. What is said about the festival in situ, but also worldwide, is retrieved. When a message is sent, the structure reacts and makes it possible to recreate the message as a virtual poster, in a new environment, at a different time.
The workshops will be on the theme of:
The competition and workshops are open to students who have studied graphic design for at least two years. The workshops will take place from Monday 23 to Thursday 26 May. Three prizes (in the form of diplomas) will be presented. The winner of the first prize will receive €1,000. The workshops' output, including the prize-winners’ work, will be exhibited at Les Subsistances on Saturday 28 May at the same time as the International and Student Competitions.
Each student will come with one or two projects at the rough-draft stage. One of these will be finalised during the four-day workshop using only graphic elements, scissors and glue, drawing tools and photomechanical enlargements.
The number of participants is limited to 15 per workshop. Enrolment is on a 'first come, first served' basis. Individual enrolment is compulsory. To ensure a good spread of participants from different schools, a maximum of 10 students will be admitted from each school.
2011 Workshops winners
Jury panel: Sophie Demay, Susanna Shannon, Benoît Santiard, Vincent Tuset-Anrès and Jack Usine.
The two winners ex-aequo are:
The workshops were animated by:
Grégory Ambos et Régis Tosetti
Atelier Formes Vives, Adrien Zammit et Nicolas Filloque
Sacha Léopold et Thibaut Robin
The Festival is staging a heritage exhibition at Les Silos devoted to the graphic commissions placed by Italian company Olivetti for its communications, identity and publications.
Founded in 1908 by Camillo Olivetti as the first Italian maker of typewriters, Olivetti has used design throughout its development – for its products and related advertising, and for the architecture of its buildings (factories, shops, childcare centres, etc.).
Before Olivetti was acquired by Telecom Italia, its graphic commissions spanned much of the 20th century (1930-1990), driven by a socially-minded, quality-led and voluntarist ethos. The company's advertising thus tracks the evolution of the 'typewriter' object and its uses – from the first machines, whose speed was compared to handwriting, to the the first portable model, the Valentine, which existed beyond office walls.
The exhibition places in perspective the work of Giovanni Pintori, Walter Ballmer and Milton Glaser, whose particularly noteworthy contributions – by their quality and frequency – rank along those of Herbert Bayer, Raymond Savignac, Paul Rand, and Folon; but also the graphic output of designers such as Enzo Mari and Ettore Sottsass, creator of the Valentine.
A contemporary design has been commissioned from the Lineto foundry, to explore the challenges specific to typewriter-character design.
Curated and designed by: Normal Studio
The exhibits belong
to the Olivetti Historical Archive
Graphic intervention: Lineto
Les Silos book and poster centre
Starting Saturday 28 May
Venue: CDDP, 10 bis boulevard Gambetta, Chaumont9
For the first time, the Festival is teaming up with the county-level centre for educational documentation (CDDP), based in Chaumont, to run workshops during the festival and exhibit the outputs of the creative workshops run all year round with local people.
Culture graphique/Culture commune: la fabrique de lettres
“Graphic culture/Common culture: the letter factory”
Graphic designers: Frédéric Rey and Vincent Tuset-Anrès, in partnership with three elementary and primary schools: École Maternelle Lafayette, École Primaire Jean Macé, and École Primaire Chamarandes.
Projet artistique globalisé: qu’est-ce que le graphisme ?
“Cross-disciplinary art project: what is graphic design?”
Graphic designers: Studio B/C (Clio Chaffardon and Benjamin Dennel), in partnership with two lower-secondary schools: Collège Louise Michel in Chaumont and Collège Anne Frank in Saint-Dizier.
Qu’est-ce qu’on fait là ? Qu’est-ce qu’on a à dire ? Comment on le dit ?
“What are we doing here? What do we have to say? How do we say it?”
Graphic designer: Sacha Léopold, in partnership with the Haute-Marne penitentiary department for integration and probation and Chaumont prison.
“From an historical perspective, seeing design as a whole field of professional practice, as a continuum from high to low – high being the academic and low being the vernacular or the naïve – everything is valid at some point.”
Born in 1938 in Michigan, Edward Fella began studying commercial art at Cass Technical High School, Detroit. He then spent 30 years working as a commercial artist for various Detroit agencies, mainly for auto-industry clients. In 1985, aged 47, Fella started a Master of Fine Arts at Cranbrook (in Bloomfield Hills, near Detroit), quitting commercial art for good in order to focus on its own creative work. Since graduating, he has taught graphic design at CalArts, where his enthusiasm for imperfect forms and semiotics informed a whole generation of graphic designers including Lorraine Wild, Katherine McCoy, Jeffery Keedy, P. Scott Makela, Barry Deck and Elliott Earls.
Now over 70 years old, Edward Fella continues to work (“I'm still running”, as he likes to say) and is one of the graphic-design authors who best epitomise American postmodernism. His hybridising of materials, forms, colours and topics, and the ease with which he moves between media, lend his art an originality and depth that will leave an enduring impression on the history of graphic design. His output spans an exceptionally wide range of techniques and sensibilities: flyers, illustrations, photographs, lettering, collages… Fella's work, in its ability to deconstruct America's landscape and vernacular letterforms, bears witness to a whole swathe of his country's popular culture.
This retrospective will be the first monographic exhibition in Europe fully devoted to Edward Fella's work. It will also travel to Marseille in 2011.
Curator: Vincent Tuset-Anrès (Fotokino)
Exhibition designer: Renaud Perrin
Venue: Espace Bouchardon, first floor,
in the former library
An exhibition catalogue will be published by the Festival and Fotokino, with support from France's national centre for visual arts (CNAP).
Authors: Renaud Faroux, Vincent Tuset-Anrès, Catherine Guiral and Randy Nakamura
Graphic design: Jérôme Saint-Loubert Bié with Cécile Benjamin
The Japanese term monozukuri literally means 'production process', but the concept actually covers a far wider spectrum, designating the intelligence and mastery of production mechanisms that make it possible to achieve excellence.
By exhibiting contemporary graphic creations that are emblematic of printing methods, Sacha Léopold and Charles Beauté reveal technical specificities and their repercussions on the creative process. The exhibition considers both the production phase and the end products that emerge from the machinery.
“Graphic designers' work is sometimes shown in the form of sketches and explorations, but usually in its finished form or in museum-like stagings. We have chosen to turn the spotlight on printing films, die-cut forms, embossing plates, silkscreens, and so on... in order to highlight this key stage in contemporary graphic design, which involves more than the mere mechanics of the tools.”
Including work by:
Antoine et Manuel
Le tampographe Sardon
Charles Mazé et Colline Sunier
Richard Niessen & Esther de Vries
Curated and designed by: Sacha Léopold and Charles Beauté
Espace Bouchardon, ground floor
In 2010, the Festival began commissioning a piece of work from a studio representative of the international avant-garde. Last year, Swiss studio Norm explored graphic design's myriad possibilities in a combination of silkscreens.
This year Dutch studio Lust, based in The Hague, looks at how graphic design can link up with computer programming – a particularly promising alchemy for venturing into hybrid environments such as the Internet, communication flows, and the media. The trio of Thomas Castro, Jeroen Barendse and Dimitri Nieuwenhuizen will take over the Chapelle des Jésuites with an in-situ piece intended to build bridges between the Festival's past and future.
Lust is extending the notion of archiving to the future and to hypothetical pasts. Prior to the exhibition, they will compile a visual and textual database. Visitors can use it to make their own digital or print publication, before adding their own contributions to it.
Through its content, the installation explores and informs us about graphic design in Chaumont: venues, accomplishments and projects. Through its form, it considers the paths and media travelled by graphic design; and how they are evolving in light of technology, the amount of information and images being produced, and changes in the applications of the discipline.
Chapelle des Jésuites
Concrete tubes, standing in public spaces like classic Parisian 'Morris columns', will host a dedicated exhibition of work by 13 graphic designers and artists of the printed image:
Posters on outdoor display are often damaged by bad weather and vandalism, and new copies regularly need pasting up. This exhibition is based on the following premise: what's the point of sticking up an identical piece when you could display an augmented image instead?
The 13 creators must therefore respect the following constraint: produce an image that evolves with each new run of ink. Each image, reflecting an extra run, will be presented to the public in four stages: the first run, stuck up on Saturday 21 May, will be replaced by the same image augmented by the second run on Wednesday 25 May; by the third run on Saturday 28 May; and by the fourth run on Wednesday 01 June.
Colour thus acquires a narrative potential, as the variation of the image lends rhythm to the Festival fortnight.
The exhibition will be identically staged in four parts of town: the boulevards, Square Lebon, the district of Le Cavalier, and Les Subsistances warehouse.
The images will be printed by Jorge Betancourt at the silkscreening studio of the municipality's Graphic Design Department.
Jack Usine and Fanny Garcia, graphic/type designers and illustrators based in Bordeaux, have worked as GUsto since 2005.
Using Spanish white chalk, they will write texts on the town's shop windows in the first week of the festival. They will be finished by Saturday 28 May.
The shop window – an interface between shop and exterior – is reactivated by hand-drawn lettering. The street presence of letterwork is legitimised by the message it conveys, and involves a treatment of form that is conditioned by scale and context. The duo will converse with retailers in advance to gather stories, testimonials, anecdotes, etc. which will feed into the painted texts.
Exhibitions will be open from
21 May to 28 August
Free access to every exhibitions
Spectacle d’ouverture “Quadrichromie” par la Compagnie PoK sous les étoiles
Vendredi 20 mai 2011 à partir de 21h place Fleming, quartier de la Rochotte
From 21 May to 5 June
Tuesday to Friday, 2pm to 7pm
Saturday to Sunday, 10pm to 7pm
From 6 to 30 June
Tuesday, Thursday, Friday, 2pm to 7pm
Wednesday and Saturday, 10am to 6pm
July and August
Tuesday to Friday, 2pm to 6:30pm
Saturday, 10am to 1pm
and Graphic Design Festival
Maison du Livre et de l’Affiche
7/9 avenue Foch
Tel: +33 (0)3.25.03.86.80
Fax: +33 (0)3.25.31.08.58
Director, graphic design department
General manager, International Poster
and Graphic Design Festival of Chaumont
Assistant to the director
Audience relations and training officer
Festival administrator and accountant
Administration and general organisation officer,
graphic design department
Printer, SERIgraphisme studio
Mélanie Gibaux Al Khalil
Aurianne Klopp et Sandrine Fuselier
Chargées de l’inventaire des collections
Festival association executive committee
Chairman: Vincent Galantier
Vice-chairman: Philippe Nolot
Treasurer: Toma Bletner
Deputy treasurer: Fabien Collinet
Secretary: Odile Dechanet
Deputy secretary: Vincent Perrottet
Accomodation and transportation
All requests are to be made
to the Tourist office:
Office du Tourisme de Chaumont
37 rue de Verdun
Tel: +33 (0)3 25 03 80 80
Fax: +33 (0)3 25 32 00 99
Autoroute A5 sortie Chaumont Semoutiers.
Gare de l’Est, ligne Paris Bâle, arrêt Chaumont